INTECH made a report at the RIW'14 section on the issue of prospects and challenges in the M2M and IT Health markets



On the first day of the Russian Interactive Week 2014 (November 12) held in Moscow the section dedicated to M2M and IT Health infrastructure, its development in Russia and around the world was conducted. The first speaker was Evgeny Paperny, the Здоровье Project Manager. He presented statistical data which showed that more than 75% of people living in the developed countries would like to use digital services in medicine. Moreover, these services are already very popular in the developed countries, in particular, in the United States and Spain.

Peter Kondaurov, CEO of the Teledoktor online clinic, told that there are two main obstacles in the development of online medical services in Russia. The first one is general concern of the players about the unavailability of the market. The second problem is the imperfection of legislative framework. Remote medical services are not prohibited by law in Russia, however under current legislation it is practically impossible to obtain approval for their use. At the same time, online medical services in Russia still appear and develop, even though the unified solution for online medicine on a global scale is still missing. Moreover, we already may talk about a large number of similar services which for various reasons did not take off:

•Google Health presented no alternative to the open cloud data storage, and the medical community turned out to be unprepared to store all the data in the unprotected format.

•Revolution Health offered a solution that looked more like a social network for patients. But in the case of medicine, this approach did not work. It turned out that people were not ready to share information about their state of health every day. According to statistics, almost 100% of the patients agree to record their state for the time period of up to 5 days. But for the time period of 10 days or more less than 10% of the patients are willing to do that.

•Patients Like Me was an experimental platform of communication for patients with the same diagnosis, but this concept also died being not seriously developed.

However, this subject is not abandoned, but rather on the contrary, is waiting for a single leader for the whole market to appear. The fitness trackers boom and health infrastructure development in Apple, Google and Samsung are keeping the issue on the boil.

As was noted by Vladimir Kovalsky, the founder of the MEDESK medical platform, the situation does not seem that rosy. First of all, health gadgets should be divided into fitness trackers, specific diseases gadgets, protocol gadgets and alarm triggering gadgets. And the difference between them is very serious: to understand this bear in mind that, among all the top health applications in the Appstore only applications for fitness trackers could be found and any other health devices are missing.

There are also technical difficulties in the integration of M2M and IT Health, which were covered during the section by Dmitry Shein, INTECH Global M2M and mCommerce Products Director. In his report he explained the specifics and peculiarities of the machine to machine data exchange both for fitness trackers and for medical sensors and M2M gadgets in general.

The main task of each developer is to create right from scratch or license the M2M platform. The platform is the superstructure over the operator solutions. Its functionality may be quite different. For example, the INTECH Global M2M platform provides alert, automated billing, logging and diagnostics of the SIM current state capabilities.

Why the use of M2M platform is so important? One of the key arguments is the network coverage. Taking into consideration that portable gadgets are constantly changing their location and type of premises (private and public), they are constantly required to analyze and select the most appropriate method of communication. The use of M2M platform allows to automatically diagnose the quality of network coverage and to choose the best method of communication for the device. Plus, M2M platform restricts the gadgets from misuse of SIM cards. If you do not want your conditional excavator to send an SMS to the lottery mailing number by mistake (such cases were really registered), such functionality is vital.

Finally, another problem which is solved by the M2M platform is that gadgets sometimes use to hang or simply fail. Because of this traffic consumption could rise significantly. If you do have not 10 clients, but 100 or 1000, the bill for such extra traffic could be very significant. To avoid such risks, the platform shall immediately notify the network administrator about the excess in traffic limits consumption of a specific SIM card. And the problem would be solved as soon as possible.

Thus, despite the large amount of imperfections in the current Russian legislation, concerns about the market readiness and the technical difficulties, it is difficult not admit that practically now the new phase is coming, when they start using IT in medicine not to simplify the template actions, but to achieve new results. And namely in this area mHealth gadgets could provide assistance. And if in the West this IT Health, health gadgets and fitness trackers direction is being successfully developed, then in Russia the massive expansion of online medical services could be available very soon.

INTECH is the international company and one of the leading suppliers of innovative services on the Russian, CIS and Eastern European telecom market. Many years of experience in creating IT products and strong R & D team allow the company to implement projects in the areas of innovation: Internet of Things (IoT, M2M), mobile commerce (NFC, P2P) and mobile advertising, platform development, Apps, web- solutions, platforms and services for telecom operators

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