Interactive calls
Implementation experience: My Beeline (10 mln installations): in progress, Tele2 Gudok (100 thousand installations): operational, MTS Video Stories, independent application: in progress
Interactive calls. On-screen advertisement video during call. Video is shown on call display during outgoing call.
Functionality
Interactive buttons. Setup of scenarios: forwarding to application, to mobile version of web-site, or sending of SMS with information
Call functionality is retained. Video is displayed without sound, and call management buttons stay at their places. Works on Android smartphones.
Targeting possibilities
Geo with choice of region on map
Sex and age, income level
Relation to region: resident, employee, or first-time visitor
Sphere of interest, history of web-site visits
Online Geo: entry to designated area
Type of device, operating system
Within the framework of platform launch, a WEB interface is being created for users of the service, in which users will be setting up advertisement campaigns and viewing efficiency statistics.
The main advantage of the service for advertisers is transparency, since a real human is behind each number, and it is impossible to 'drive up' the number of displays of advertisement messages as in other channels.
The main advantage of the service for advertisers is transparency, since a real human is behind each number, and it is impossible to 'drive up' the number of displays of advertisement messages as in other channels.
X-Target
Targeting setup parameters depend on capacities of Big Data operator. Intech is ready to assist in development of models for client base segmentation.
Platform for sale of advertisement traffic from Operator: SMS sending and voice call campaigns.
AutoCall
Voice-call campaigns with the usage of subscribers' list
Functionality
Fine-tuning of call parameters
Activation of services immediately during call
Advantages
GOOD RESULTS FROM PROMOTION
ВЫСОКИЙ РЕЗУЛЬТАТ ОТ ПРОДВИЖЕНИЯ
REPLACEMENT OF TRADITIONAL SMS SENDING CAMPAIGNS
ВЫСОКИЙ РЕЗУЛЬТАТ ОТ ПРОДВИЖЕНИЯ
QUICK IMPLEMENTATION
Outgoing voice-call campaigns with offers of services to potential users, with possibility of service activation immediately during call
Wrong Traffic
All messages on unsuccessful execution of call, sending of SMS, etc. will be supplemented by advertisement messages on functionality and services offered by operator.
We offer a platform for management of such unsuccessfully executed traffic and built-in advertisement messages.
Replacement of standard system replies with advertisement messages
Functionality
Targeting of messages for subscribers
On-the-fly activation of offered services and tariffs (immediately during call)
Advantages
ADDITIONAL NON-TOXIC CHANNEL FOR COMMUNICATION WITH SUBSCRIBERS
ВЫСОКИЙ РЕЗУЛЬТАТ ОТ ПРОДВИЖЕНИЯ
USING WRONG TRAFFIC FOR GENERATION OF INCOME
Smart Balance
New channel for communication with subscribers during balance check-up, with possibility of interactive activation of tariffs and services.
Quick activation of products and services
Functionality
Flexible set-up of message display
Targeted communication
Internet users will be able to immediately activate the RBT service on these music portals on the page they are staying at for music listening.
This is organization of RBT service promotion on 50 third-party music portals.
WAP Click
ДОПОЛНИТЕЛЬНЫЙ НЕТОКСИЧНЫЙ КАНАЛ КОММУНИКАЦИИ С АБОНЕНТАМИ
NEW SALES CHANNEL: POSSIBILITY TO ACTIVATE MELODIES
RBT DIRECTLY AT MUSIC WEB-SITE
RBT DIRECTLY AT MUSIC WEB-SITE
ADDITIONAL PROMOTION OF RBT SERVICE AT 50 MUSIC RESOURCES
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